Helping clients stand out in the right ways wherever they are…
I’m Nancy Teton Gordon, Principal and Owner of The Gordon Group, LLC (and Recruiting Director for Harlan Recruiting Group), and I bring my diverse array of corporate and freelance experience to my work with clients of all sizes to help increase their professional credibility in the marketplace or make them stand out wherever they are… on the web or in print or when seeking to determine the best career path or stand out among many other candidates for a job.
Clients have included graphic-design and PR firms, ad agencies, corporate clients, resorts, recruiting candidates, hiring companies, entrepreneurs, and individuals seeking a differentiated and effective presence for a number of reasons. While I primarily work independently, I do have strategic alliances with other extremely skilled individuals for when the need arises—hence, the “Group” in the business name refers not just to a family of services but also people!
I grew up in the Midwest, having been raised in the Chicago area, and then obtained my bachelor’s degree (with honors) from The Ohio State University (OSU) in Psychology. (By the way, a couple of style notes: “The” really is a part of OSU’s official name, which the university does capitalize, and it’s important to introduce a short form for a name or term at first use as done here with OSU—and, contrary to popular belief, OSU is not an acronym. It’s an initialism as the letters are pronounced individually not as a word.) I then moved to the West Coast and—among other things—worked for Lawry’s Foods for close to 15 years and obtained my MBA with a marketing emphasis at Pepperdine University. I subsequently moved to Idaho after being recruited by the J.R. Simplot Company.
I was also Vice President of Sales and Marketing for a telecommunications company prior to starting my own businesses, which have included Customized Travel Research, serving as food editor for Boise Magazine and other local publications, and forming The Gordon Group, LLC., in addition to other successful roles with companies of varying sizes. I’ve been a contributor to Sunset magazine and numerous other publications in print and on the web. Such work may include building style guides and identifying which style items are discretionary or “house style” and which need to comply with current standards based on your industry and audience.
I work closely with creative agencies (advertising, web, and graphic-design firms) to refine their content as well as a range of entrepreneurial and corporate clients’ marketing and PR departments to ensure that their materials meet established standards. I’ve also spoken to a number of organizations about why it really DOES matter if your written materials have a consistent style—particularly with the increase in electronic communications, social media, and texting… style and accuracy still matter!
I can work remotely with clients virtually anywhere who use American English to communicate to copy edit and proofread materials while still applying sound marketing principles to the content based upon the target audience. Work can be submitted as an editable Microsoft Word document (the preferred form) or in PDF format, which can then either be edited with text edits or converted into a Word document for editing.
Clients for any of these services can be located virtually anywhere as long as they are communicating in American English, and we can devise efficient and timely means of communication regardless of the geography.
info AT thegordongroupllc DOT com