RECOMMENDED BOOKS AND RESOURCES

We recommend the following resources for grammar, effective business operations and marketing, and social media. While the majority of these pertain to grammar and style, there are other items featured that are specific to some of our clients’ industries, such as food manufacturers and foodservice/restaurants as well as social media, which applies to all of us. The Gordon Group, LLC, is here to help you avoid the “oops factor” in your communications, but it’s still important to have some command of current style and grammar rules so that you can incorporate proper style in your personal communications, such as in e-mails, etc.

So, please take a look as the grammar and reference books in particular as we encourage everyone to have them nearby anytime they’re writing even if you’re working with a creative or marketing professional. You’ll feel more confident in knowing that your marketing, PR, and advertising messages are being conveyed in the best possible way. Even ad agencies still want to comply with most of the generally accepted grammar and punctuation rules even if taking some creative license. You can simply click through on the book links below to buy them through Amazon.com at competitive prices and timely service. (By the way, we LOVE the Amazon Prime membership, which allows you to have free second-day air and an upgrade to overnight for just $3.99 for many of the items–including household, clothing, grocery items, technology equipment, and so much more with just a single annual payment of less than $100! Click one of the resource links below and then type in Amazon Prime in the search box to learn more.)

The Gregg Reference Manual, Tribute Edition (the 11th edition) OUR FAVORITE, “GOTTA HAVE IT” RESOURCE! This is the definitive style guide, especially for business writing. I was incredibly honored to have been included in the review process for this update and to have been included in the acknowledgment in the list of “experts in business writing” who reviewed the manuscript and made valuable suggestions.” I was also part of the McGraw-Hill Las Vegas Symposium held prior to publication of the Tenth Edition, as well. This book is incredibly thorough with lots of contemporary updates for e-mail and other electronic media PLUS lots of great, sometimes-humorous examples. The very-detailed index makes it easy to find exactly what you’re looking for!

One Word, Two Words, Hyphenated? This little book may be harder to come by or you may have to wait a bit for it, but my copy and my clients’ copies get used all the time. I’m sure you’ll find you grab for it often!

The Associated Press Stylebook and Briefing on Media Law 2015
Use of this style guide is most prevalent for journalists as there are a number of style recommendations that are quite different from The Gregg Reference Manual, which is most applicable to business writing and most other contexts.

The Restaurant Manager’s Handbook: How to Set Up, Operate, and Manage a Financially Successful Food Service Operation 4th Edition – With Companion CD-ROM (Hardcover)

This highly rated, recently updated tome is considered one of the best available for those interested in opening a new restaurant or who need/want to improve the effectiveness and viability of an operation they already have. As the food industry is one of our specialty areas, we also want to offer convenient resources and recommendations such as this. There is also a Kindle edition for immediate download!

How to REALLY use LinkedIn by Jan Vermeiren

This is a fabulous resource for learning how to maximize the potential of LinkedIn, which is such a powerful and useful networking tool. New updates to this book are available on the author’s site as LinkedIn continues to evolve!

Grammar Girl (Mignon Fogarty) is absolutely fabulous–the CD set below is great to listen to in the car. Great style and grammar review with lots of warmth and humor!

Longman Phrasal Verb Dictionary. While you may not think a book on phrasal verbs would be interesting or helpful–that’s just not the case! This is a very helpful resource… listed here in two versions:


Merriam-Webster’s Collegiate Dictionary While many grammar and language aficionados favor Merriam-Webster’s Collegiate Dictionary—which is a true classic—we favor The American Heritage Dictionary but use them both (see below!). The American Heritage Dictionary, Fourth Edition (hardcover).

The American Heritage Dictionary, Fourth Edition (w/ CD) The version with the CD has lots of advantages, too! The American Heritage Dictionary (hardcover) AND, when you’re traveling light, try the paperback version or keep it in your briefcase!

Eats, Shoots & Leaves For a lively and clever look at the language with a slightly British slant—Eats, Shoots & Leaves by Lynne Truss The New Food Lover’s Companion, Fourth Edition A delectable and remarkably useful guide to food and food terminology.

The Chicago Manual of Style

The venerable Chicago Manual of Style has its proponents, too, though we recommend the Gregg Reference Manual (see above) if you’re just going to buy one! The 16th edition was published in July 2010, so after you click through no this link you can type in Chicago Manual 16th to find the new one (light-blue cover rather than orange). This direct link will be updated shortly.

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