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		<title>15 Words That Make Writers Swoon (From PR Daily)</title>
		<link>http://www.thegordongroupllc.com/2011/12/15-words-that-make-writers-swoon-from-pr-daily/</link>
		<comments>http://www.thegordongroupllc.com/2011/12/15-words-that-make-writers-swoon-from-pr-daily/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 18:08:36 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=682</guid>
		<description><![CDATA[Some of my favorite words ended up on this list of 15 &#8220;Unusual Words That Make Writers Swoon&#8221; featured in this PR Daily piece: (You can click the post title for the article link&#8230;)]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2011/12/15-words-that-make-writers-swoon-from-pr-daily/&amp;shorturl=http://bit.ly/tb5pYz&amp;title=15+Words+That+Make+Writers+Swoon+%28From+PR+Daily%29&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>Some of my favorite words ended up on this list of 15 &#8220;Unusual Words That Make Writers Swoon&#8221; featured in this PR Daily piece: <a href="http://www.prdaily.com/Main/Articles/10308.aspx" title="15 Unusual Words That Make Writers Swoon"></a> (You can click the post title for the article link&#8230;)</p>

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		<title>From PR Daily: Put that jargon to good use: play &#8220;Word Quest&#8221;!</title>
		<link>http://www.thegordongroupllc.com/2011/10/from-pr-daily-put-that-jargon-to-good-use-play-word-quest/</link>
		<comments>http://www.thegordongroupllc.com/2011/10/from-pr-daily-put-that-jargon-to-good-use-play-word-quest/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 16:10:55 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=672</guid>
		<description><![CDATA[From PR Daily: Put that jargon to good use: play &#8220;Word Quest&#8221; in your next meeting! http://www.prdaily.com/Main/Articles/9866.aspx Of course, it&#8217;s generally best to AVOID using jargon when talking to people outside your specialty area, but this lets you have some fun with it when you&#8217;re not at risk of making your listener (or reader) feel [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2011/10/from-pr-daily-put-that-jargon-to-good-use-play-word-quest/&amp;shorturl=http://bit.ly/u0sgTA&amp;title=From+PR+Daily%3A+Put+that+jargon+to+good+use%3A+play+%22Word+Quest%22%21+&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>From <em>PR Daily</em><a href="http://www.prdaily.com/Main/Articles/9866.aspx" title="PR Daily: Put That Jargon to Good Use--play "Word Quest"!"></a>: Put that jargon to good use: play &#8220;Word Quest&#8221; in your next meeting! <a href="http://www.prdaily.com/Main/Articles/9866.aspx" title="PR Daily: Put That Jargon to Good Use--play "Word Quest"!"></a>    <a href="http://www.prdaily.com/Main/Articles/9866.aspx">http://www.prdaily.com/Main/Articles/9866.aspx</a></p>
<p>Of course, it&#8217;s generally best to AVOID using jargon when talking to people outside your specialty area, but this lets you have some fun with it when you&#8217;re not at risk of making your listener (or reader) feel uninformed!</p>

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		<title>Free Blogging Webinar Tuesday, 1/18/11, from Michael Stelzner and two other social-media gurus!</title>
		<link>http://www.thegordongroupllc.com/2011/01/free-blogging-webinar-tuesday-11811-from-michael-stelzner-and-two-other-social-media-gurus/</link>
		<comments>http://www.thegordongroupllc.com/2011/01/free-blogging-webinar-tuesday-11811-from-michael-stelzner-and-two-other-social-media-gurus/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 23:23:57 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=625</guid>
		<description><![CDATA[There is a free Webinar 1/18/11 at 1 p.m. EST entitled 9 Companies Doing Blogging Right and What You Need to Know with Rick Calvert, Dave Cynkin, and Michael Stelzner. You can sign up here&#8211;and even if you won&#8217;t be available at the time of the Webinar&#8211;they&#8217;ll provide you with the link to the content. [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2011/01/free-blogging-webinar-tuesday-11811-from-michael-stelzner-and-two-other-social-media-gurus/&amp;title=Free+Blogging+Webinar+Tuesday%2C+1%2F18%2F11%2C+from+Michael+Stelzner+and+two+other+social-media+gurus%21&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>There is a free <a href="http://bit.ly/dR9yZI">Webinar </a>1/18/11 at 1 p.m. EST entitled <em>9 Companies Doing Blogging Right and What You Need to Know</em> with Rick Calvert, Dave Cynkin, and Michael Stelzner. You can sign up here&#8211;and even if you won&#8217;t be available at the time of the Webinar&#8211;they&#8217;ll provide you with the link to the content. </p>
<p>This no-obligation Webinar is a precursor to their 2011 Blogging Success Summit&#8211;but it&#8217;s open to everyone with some great content regardless of whether you opt in for the full summit. I&#8217;ve participated in one of Stelzner&#8217;s other Summits&#8211;the Social Media Summit&#8211;and it featured some of the world&#8217;s top experts and users and also granted you access to an incredibly proactive community of fellow participants through their special LinkedIn group.<br />
<a href="http://bit.ly/dR9yZI"></p>

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		<title>Intriguing list of top social media books for 2010</title>
		<link>http://www.thegordongroupllc.com/2010/12/intriguing-list-of-top-social-media-books-for-2010/</link>
		<comments>http://www.thegordongroupllc.com/2010/12/intriguing-list-of-top-social-media-books-for-2010/#comments</comments>
		<pubDate>Wed, 29 Dec 2010 14:46:55 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=619</guid>
		<description><![CDATA[Social media is rapidly evolving for sure, and I found this listing of the top 15 social media books for 2010 from Neal Schaffer at WindMill Networking to have some interesting suggestions. While he claims that he typically won&#8217;t include books from his list from the previous year, he did include five that were on the [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2010/12/intriguing-list-of-top-social-media-books-for-2010/&amp;title=Intriguing+list+of+top+social+media+books+for+2010&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>Social media is rapidly evolving for sure, and I found this listing of the top 15 social media books for 2010 from Neal Schaffer at WindMill Networking to have some interesting suggestions. While he claims that he typically won&#8217;t include books from his list from the previous year, he did include five that were on the 2009 list as they&#8217;ve been substantively revised or updated. Schaffer states that &#8220;2011 should see a continuation of this as well as an emphasis on metrics, business to business (B2B) social media marketing, the continued growth of location-based services, and a growing interest and investment into mobile social media integration.  Not to mention the ever-growing importance of social strategy.&#8221;</p>
<p>His site indicates he&#8217;s been featured in The Wall Street Journal as well as a number of other well-known media, so it may be worth checking out for some new reads! <a href="http://windmillnetworking.com/blog/----escape_autolink_uri">http://windmillnetworking.com/blog/----escape_autolink_uri</a>:a3bc73abc8264ab1bcedadcd39aa4032----</p>
<p>Best wishes for a fabulously prosperous and happy 2011!</p>

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		<title>WHO ELSE WANTS YOUR NICHE? 3 Things You Must Know to Assess Your Competition</title>
		<link>http://www.thegordongroupllc.com/2010/11/who-else-wants-your-niche-3-things-you-must-know-to-assess-your-competition/</link>
		<comments>http://www.thegordongroupllc.com/2010/11/who-else-wants-your-niche-3-things-you-must-know-to-assess-your-competition/#comments</comments>
		<pubDate>Sat, 13 Nov 2010 18:27:54 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=607</guid>
		<description><![CDATA[Here&#8217;s a link to a helpful piece from Susan Friedman, CSP, @tradeshowcoach describing what&#8217;s key to know in assessing your competition even if it seems pretty comfortably yours now. One of her recommendations includes the use of Alexa [found at www.alexa.com], which she describes as &#8220;An easy way to determine the biggest movers and shakers [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2010/11/who-else-wants-your-niche-3-things-you-must-know-to-assess-your-competition/&amp;title=WHO+ELSE+WANTS+YOUR+NICHE%3F+3+Things+You+Must+Know+to+Assess+Your+Competition&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>Here&#8217;s a link to a helpful piece from Susan Friedman, CSP, @tradeshowcoach describing what&#8217;s key to know in assessing your competition even if it seems pretty comfortably yours now.</p>
<p>One of her recommendations includes the use of Alexa [found at www.alexa.com], which she describes as &#8220;An easy way to determine the biggest movers and shakers is to head over to <a href="http://www.alexa.com/siteinfo" target="_blank">Alexa</a> and enter in your  keywords. Alexa enables you to see an in-depth view of what your competitors are up to,  based on the rating of popularity that they are enjoying through individual site  visits. They also offer the ability to view analytic data about specific sites,  including the countries from which sites’ main traffic sources come from and  number of other sites linking in. It’s an extremely powerful tool that you don’t  need to pay for!&#8221;</p>
<p>Read more by following the link: <a href="http://bit.ly/a1UU6M">http://bit.ly/a1UU6M</a></p>

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		<title>Are you a victim of &#8220;workweek creep&#8221;?</title>
		<link>http://www.thegordongroupllc.com/2010/09/are-you-a-victim-of-workweek-creep/</link>
		<comments>http://www.thegordongroupllc.com/2010/09/are-you-a-victim-of-workweek-creep/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 22:05:22 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=594</guid>
		<description><![CDATA[It&#8217;s always interesting to get the day&#8217;s word (sometimes it&#8217;s a phrase) of the day from the extremely diverse Urban Dictionary. Today&#8217;s seems particularly apropos for a holiday as many of us may find ourselves working on a day that is supposed to be a day off from labors and appreciation of the labors of [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2010/09/are-you-a-victim-of-workweek-creep/&amp;title=Are+you+a+victim+of+%22workweek+creep%22%3F&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p><span style="color: #000000;"><strong>It&#8217;s always interesting to get the day&#8217;s word (sometimes it&#8217;s a phrase) of the day from the extremely diverse Urban Dictionary. Today&#8217;s seems particularly apropos for a holiday as many of us may find ourselves working on a day that is supposed to be a day off from labors and appreciation of the labors of others. For those of us in the communications realm, I actually recommend you check out any words or phrases you may have any question about on the <a href="http://www.urbandictionary.com">www.urbandictionary.com</a> site as you may be surprised at some of the street/urban meanings for things you thought were pretty innocuous!<br />
</strong></span></p>
<p><span style="color: #000000;"><strong>Here&#8217;s the definition for today:</strong></span></p>
<p><span style="color: #000000;"><strong>&lt;snip&gt;</strong></span></p>
<p><span style="color: #000000;"><strong>September 6: <a href="http://list.urbandictionary.com/t/10901554/65873591/33550/0/">workweek creep </a></strong></span></p>
<p><span style="color: #000000;"><strong>1) Constant connectivity via your smartphone and computer blurs the boundaries between your work life and your personal life.</strong></span></p>
<p><span style="color: #000000;"><strong>2) Constant connectivity at work via e-mail &amp; chat, results in so many interruptions that you cannot get blocks of time to do any thinking, resulting in you catching up on your work at home on nights and weekends.</strong></span></p>
<p><span style="color: #000000;"><strong>&lt;end snip&gt;</strong></span></p>

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		<title>The power of a well-managed brand endures even in challenging economic times..</title>
		<link>http://www.thegordongroupllc.com/2010/06/the-power-of-a-well-managed-brand-endures-even-in-challenging-economic-times/</link>
		<comments>http://www.thegordongroupllc.com/2010/06/the-power-of-a-well-managed-brand-endures-even-in-challenging-economic-times/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 20:50:17 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=530</guid>
		<description><![CDATA[Here&#8217;s an interesting piece from AdvertisingAge: http://bit.ly/9GdgTA &#8220;A World of Inspirational Problem-Solving, Savvy Brands and Smart Marketing. Sure, the Global Economy Is Challenging Right Now, but These Companies Have Found Ways to Make Their Brand Messages Work Harder to Reach Consumers&#8221;]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2010/06/the-power-of-a-well-managed-brand-endures-even-in-challenging-economic-times/&amp;title=The+power+of+a+well-managed+brand+endures+even+in+challenging+economic+times..&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>Here&#8217;s an interesting piece from AdvertisingAge: <a href="http://bit.ly/9GdgTA">http://bit.ly/9GdgTA</a></p>
<p>&#8220;A World of Inspirational Problem-Solving, Savvy Brands and Smart Marketing. Sure, the Global Economy Is Challenging Right Now, but These Companies Have Found Ways to Make Their Brand Messages Work Harder to Reach Consumers&#8221; </p>

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		<title>The phenomenon of &#8220;pop-up restaurants&#8221; redefines what a restaurant is~Great Ruth Reichl piece</title>
		<link>http://www.thegordongroupllc.com/2010/05/the-phenomenon-of-pop-up-restaurants-redefines-what-a-restaurant-isgreat-ruth-reichl-piece/</link>
		<comments>http://www.thegordongroupllc.com/2010/05/the-phenomenon-of-pop-up-restaurants-redefines-what-a-restaurant-isgreat-ruth-reichl-piece/#comments</comments>
		<pubDate>Fri, 21 May 2010 17:40:31 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=504</guid>
		<description><![CDATA[The legendary Ruth Reichl recently wrote a great post entitled &#8220;The Meaning of Ludo&#8217;s&#8221; in which she talks about her experience with the sought-after LudoBites, which transcends the typical excitement associated with a new dining opportunity as it has no fixed location. As the theater and romance of restaurants has always intrigued me and working [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2010/05/the-phenomenon-of-pop-up-restaurants-redefines-what-a-restaurant-isgreat-ruth-reichl-piece/&amp;title=The+phenomenon+of+%22pop-up+restaurants%22+redefines+what+a+restaurant+is%7EGreat+Ruth+Reichl+piece&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>The legendary Ruth Reichl recently wrote a great post entitled &#8220;The Meaning of Ludo&#8217;s&#8221; in which she talks about her experience with the sought-after LudoBites, which transcends the typical excitement associated with a new dining opportunity as it has no fixed location. As the theater and romance of restaurants has always intrigued me and working with clients in the foodservice industry has long been a love of mine, this entirely different perspective on what makes a restaurant a &#8220;go-to&#8221; has a new level of intrigue. </p>
<p>The success of LudoBites shows that it is often not just about the decor, the setting, the food, table linens, service&#8211;as this restaurant picks new locations and on the night Reichl visited it was inhabiting what she described as &#8220;a little sandwich shop in a grungy part of town &#8211; it is the ultimate statement about the supremacy of food over ambiance.&#8221; Read more here: <a href="http://bit.ly/axcDht "></p>

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		<title>Helpful Twitter tool and other great resources through Verizon, LinkedIn, Perry Marshall, and others!</title>
		<link>http://www.thegordongroupllc.com/2010/05/helpful-twitter-tool-and-other-great-resources-through-verizon-perry-marshall-and-others/</link>
		<comments>http://www.thegordongroupllc.com/2010/05/helpful-twitter-tool-and-other-great-resources-through-verizon-perry-marshall-and-others/#comments</comments>
		<pubDate>Fri, 14 May 2010 03:16:55 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=498</guid>
		<description><![CDATA[Just a quick note as heavily enmeshed in Michael Stelzner&#8217;s Social Media Examiner Social Media Success Summit 2010 #SMSS10&#8230; One of the participants in the group&#8217;s LinkedIn discussion board mentioned having had great success with www.friendorfollow.com in the spirit of reciprocity! There have been so many excellent Webinars and teleconferences lately&#8211;some free and some not&#8211;but [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2010/05/helpful-twitter-tool-and-other-great-resources-through-verizon-perry-marshall-and-others/&amp;title=Helpful+Twitter+tool+and+other+great+resources+through+Verizon%2C+LinkedIn%2C+Perry+Marshall%2C+and+others%21&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>Just a quick note as heavily enmeshed in Michael Stelzner&#8217;s Social Media Examiner Social Media Success Summit 2010 #SMSS10&#8230; One of the participants in the group&#8217;s LinkedIn discussion board mentioned having had great success with <a href="http://www.friendorfollow.com">www.friendorfollow.com</a> in the spirit of reciprocity! There have been so many excellent Webinars and teleconferences lately&#8211;some free and some not&#8211;but the overall caliber of the presenters and the content has been fabulous. </p>
<p>The power of LinkedIn to connect with fellow professionals, prospective clients, employers, and so much more is impressive, and there&#8217;s always more to learn! By the way, there is an active and intriguing group of professional women on LinkedIn under the group name ForbesWoman&#8211;very proactive and interested in learning about and supporting each other. And, Verizon&#8217;s Small Business Center has had a series of Webinars as well as a forum. Guy Kawasaki just presented last week with some new tools for managing and finding pertinent information to your areas of interest. Perry Marshall has also offered some thorough and helpful content on AdWords. Webinars such as these are a great way for reaffirming your role as a thought leader in your areas of expertise and for building relationships (and mailing lists!). Thanks to all of you who &#8220;get it&#8221; that giving and sharing your knowledge benefits all of us while enhancing credibility and engendering appreciation! : &#8211; ) </p>

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		<title>&#8220;Like&#8221; replaces &#8220;Become a Fan&#8221; for Facebook pages as of today (4/26/10)~Potentially impacts marketing-material copy, too</title>
		<link>http://www.thegordongroupllc.com/2010/04/like-replaces-become-a-fan-for-facebook-pages-as-of-today-42610potentially-impacts-marketing-material-copy-too/</link>
		<comments>http://www.thegordongroupllc.com/2010/04/like-replaces-become-a-fan-for-facebook-pages-as-of-today-42610potentially-impacts-marketing-material-copy-too/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 14:23:28 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=457</guid>
		<description><![CDATA[According to Facebook, &#8220;Starting today people will be able to connect with your Page by clicking “Like” rather than “Become a Fan.” We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site.&#8221; Please note that this may also impact the language in some [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2010/04/like-replaces-become-a-fan-for-facebook-pages-as-of-today-42610potentially-impacts-marketing-material-copy-too/&amp;title=%22Like%22+replaces+%22Become+a+Fan%22+for+Facebook+pages+as+of+today+%284%2F26%2F10%29%7EPotentially+impacts+marketing-material+copy%2C+too&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>According to Facebook, &#8220;Starting today people will be able to connect with your Page by clicking “Like” rather than “Become a Fan.” We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site.&#8221;</p>
<p>Please note that this may also impact the language in some of your marketing materials where you may have invited prospective followers to become &#8220;Fans.&#8221;</p>

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