Archive for the ‘Web Content’ Category

It’s always interesting to get the day’s word (sometimes it’s a phrase) of the day from the extremely diverse Urban Dictionary. Today’s seems particularly apropos for a holiday as many of us may find ourselves working on a day that is supposed to be a day off from labors and appreciation of the labors of others. For those of us in the communications realm, I actually recommend you check out any words or phrases you may have any question about on the www.urbandictionary.com site as you may be surprised at some of the street/urban meanings for things you thought were pretty innocuous!

Here’s the definition for today:

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September 6: workweek creep

1) Constant connectivity via your smartphone and computer blurs the boundaries between your work life and your personal life.

2) Constant connectivity at work via e-mail & chat, results in so many interruptions that you cannot get blocks of time to do any thinking, resulting in you catching up on your work at home on nights and weekends.

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Here’s an interesting piece from AdvertisingAge: http://bit.ly/9GdgTA

“A World of Inspirational Problem-Solving, Savvy Brands and Smart Marketing. Sure, the Global Economy Is Challenging Right Now, but These Companies Have Found Ways to Make Their Brand Messages Work Harder to Reach Consumers”

The legendary Ruth Reichl recently wrote a great post entitled “The Meaning of Ludo’s” in which she talks about her experience with the sought-after LudoBites, which transcends the typical excitement associated with a new dining opportunity as it has no fixed location. As the theater and romance of restaurants has always intrigued me and working with clients in the foodservice industry has long been a love of mine, this entirely different perspective on what makes a restaurant a “go-to” has a new level of intrigue.

The success of LudoBites shows that it is often not just about the decor, the setting, the food, table linens, service–as this restaurant picks new locations and on the night Reichl visited it was inhabiting what she described as “a little sandwich shop in a grungy part of town – it is the ultimate statement about the supremacy of food over ambiance.” Read more here:

Just a quick note as heavily enmeshed in Michael Stelzner’s Social Media Examiner Social Media Success Summit 2010 #SMSS10… One of the participants in the group’s LinkedIn discussion board mentioned having had great success with www.friendorfollow.com in the spirit of reciprocity! There have been so many excellent Webinars and teleconferences lately–some free and some not–but the overall caliber of the presenters and the content has been fabulous.

The power of LinkedIn to connect with fellow professionals, prospective clients, employers, and so much more is impressive, and there’s always more to learn! By the way, there is an active and intriguing group of professional women on LinkedIn under the group name ForbesWoman–very proactive and interested in learning about and supporting each other. And, Verizon’s Small Business Center has had a series of Webinars as well as a forum. Guy Kawasaki just presented last week with some new tools for managing and finding pertinent information to your areas of interest. Perry Marshall has also offered some thorough and helpful content on AdWords. Webinars such as these are a great way for reaffirming your role as a thought leader in your areas of expertise and for building relationships (and mailing lists!). Thanks to all of you who “get it” that giving and sharing your knowledge benefits all of us while enhancing credibility and engendering appreciation! : – )

According to Facebook, “Starting today people will be able to connect with your Page by clicking “Like” rather than “Become a Fan.” We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site.”

Please note that this may also impact the language in some of your marketing materials where you may have invited prospective followers to become “Fans.”