Archive for the ‘Web Content’ Category

Some of my favorite words ended up on this list of 15 “Unusual Words That Make Writers Swoon” featured in this PR Daily piece: (You can click the post title for the article link…)

From PR Daily: Put that jargon to good use: play “Word Quest” in your next meeting! http://www.prdaily.com/Main/Articles/9866.aspx

Of course, it’s generally best to AVOID using jargon when talking to people outside your specialty area, but this lets you have some fun with it when you’re not at risk of making your listener (or reader) feel uninformed!

There is a free Webinar 1/18/11 at 1 p.m. EST entitled 9 Companies Doing Blogging Right and What You Need to Know with Rick Calvert, Dave Cynkin, and Michael Stelzner. You can sign up here–and even if you won’t be available at the time of the Webinar–they’ll provide you with the link to the content.

This no-obligation Webinar is a precursor to their 2011 Blogging Success Summit–but it’s open to everyone with some great content regardless of whether you opt in for the full summit. I’ve participated in one of Stelzner’s other Summits–the Social Media Summit–and it featured some of the world’s top experts and users and also granted you access to an incredibly proactive community of fellow participants through their special LinkedIn group.

Social media is rapidly evolving for sure, and I found this listing of the top 15 social media books for 2010 from Neal Schaffer at WindMill Networking to have some interesting suggestions. While he claims that he typically won’t include books from his list from the previous year, he did include five that were on the 2009 list as they’ve been substantively revised or updated. Schaffer states that “2011 should see a continuation of this as well as an emphasis on metrics, business to business (B2B) social media marketing, the continued growth of location-based services, and a growing interest and investment into mobile social media integration. Not to mention the ever-growing importance of social strategy.”

His site indicates he’s been featured in The Wall Street Journal as well as a number of other well-known media, so it may be worth checking out for some new reads! http://windmillnetworking.com/blog/----escape_autolink_uri:a3bc73abc8264ab1bcedadcd39aa4032----

Best wishes for a fabulously prosperous and happy 2011!

Here’s a link to a helpful piece from Susan Friedman, CSP, @tradeshowcoach describing what’s key to know in assessing your competition even if it seems pretty comfortably yours now.

One of her recommendations includes the use of Alexa [found at www.alexa.com], which she describes as “An easy way to determine the biggest movers and shakers is to head over to Alexa and enter in your keywords. Alexa enables you to see an in-depth view of what your competitors are up to, based on the rating of popularity that they are enjoying through individual site visits. They also offer the ability to view analytic data about specific sites, including the countries from which sites’ main traffic sources come from and number of other sites linking in. It’s an extremely powerful tool that you don’t need to pay for!”

Read more by following the link: http://bit.ly/a1UU6M