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		<title>It&#8217;s okay if you&#8217;re disinterested&#8230; (That may not mean what you think it does!)</title>
		<link>http://www.thegordongroupllc.com/2012/01/its-okay-if-youre-disinterested-that-may-not-mean-what-you-think-it-does/</link>
		<comments>http://www.thegordongroupllc.com/2012/01/its-okay-if-youre-disinterested-that-may-not-mean-what-you-think-it-does/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 22:42:27 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=706</guid>
		<description><![CDATA[I know it may seem like an odd hobby, but&#8211;for me&#8211;finding lists on the Web or in trade/specialty publications of misused words and terms is something I love to see. So, here&#8217;s PR Daily&#8216;s list of &#8220;10 Words That Might Not Mean What you Think They Do,&#8221; which includes the real meaning of &#8220;disinterested.&#8221; It’s [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2012/01/its-okay-if-youre-disinterested-that-may-not-mean-what-you-think-it-does/&amp;shorturl=http://bit.ly/wN2DjZ&amp;title=It%27s+okay+if+you%27re+disinterested...+%28That+may+not+mean+what+you+think+it+does%21%29&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>I know it may seem like an odd hobby, but&#8211;for me&#8211;finding lists on the Web or in trade/specialty publications of misused words and terms is something I love to see. So, here&#8217;s <em>PR Daily</em>&#8216;s list of &#8220;10 Words That Might Not Mean What you Think They Do,&#8221; which includes the real meaning of &#8220;disinterested.&#8221; It’s actually not the uncaring, uninterested insult many people think it is. It merely means &#8220;neutral, unbiased.&#8221; Aside from the legal implications of disinterested parties, sometimes we all need someone who is disinterested to provide some objective input! <a href="http://www.prdaily.com/Main/Articles/10698.aspx" title="10 Words That Might Not Mean What You Think They Do (from PR Daily)"></a></p>
<p><a href="http://www.prdaily.com/Main/Articles/10698.aspx">http://www.prdaily.com/Main/Articles/10698.aspx</a></p>

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		<title>From PR Daily: Put that jargon to good use: play &#8220;Word Quest&#8221;!</title>
		<link>http://www.thegordongroupllc.com/2011/10/from-pr-daily-put-that-jargon-to-good-use-play-word-quest/</link>
		<comments>http://www.thegordongroupllc.com/2011/10/from-pr-daily-put-that-jargon-to-good-use-play-word-quest/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 16:10:55 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=672</guid>
		<description><![CDATA[From PR Daily: Put that jargon to good use: play &#8220;Word Quest&#8221; in your next meeting! http://www.prdaily.com/Main/Articles/9866.aspx Of course, it&#8217;s generally best to AVOID using jargon when talking to people outside your specialty area, but this lets you have some fun with it when you&#8217;re not at risk of making your listener (or reader) feel [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2011/10/from-pr-daily-put-that-jargon-to-good-use-play-word-quest/&amp;shorturl=http://bit.ly/u0sgTA&amp;title=From+PR+Daily%3A+Put+that+jargon+to+good+use%3A+play+%22Word+Quest%22%21+&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>From <em>PR Daily</em><a href="http://www.prdaily.com/Main/Articles/9866.aspx" title="PR Daily: Put That Jargon to Good Use--play "Word Quest"!"></a>: Put that jargon to good use: play &#8220;Word Quest&#8221; in your next meeting! <a href="http://www.prdaily.com/Main/Articles/9866.aspx" title="PR Daily: Put That Jargon to Good Use--play "Word Quest"!"></a>    <a href="http://www.prdaily.com/Main/Articles/9866.aspx">http://www.prdaily.com/Main/Articles/9866.aspx</a></p>
<p>Of course, it&#8217;s generally best to AVOID using jargon when talking to people outside your specialty area, but this lets you have some fun with it when you&#8217;re not at risk of making your listener (or reader) feel uninformed!</p>

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		<title>WHO ELSE WANTS YOUR NICHE? 3 Things You Must Know to Assess Your Competition</title>
		<link>http://www.thegordongroupllc.com/2010/11/who-else-wants-your-niche-3-things-you-must-know-to-assess-your-competition/</link>
		<comments>http://www.thegordongroupllc.com/2010/11/who-else-wants-your-niche-3-things-you-must-know-to-assess-your-competition/#comments</comments>
		<pubDate>Sat, 13 Nov 2010 18:27:54 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=607</guid>
		<description><![CDATA[Here&#8217;s a link to a helpful piece from Susan Friedman, CSP, @tradeshowcoach describing what&#8217;s key to know in assessing your competition even if it seems pretty comfortably yours now. One of her recommendations includes the use of Alexa [found at www.alexa.com], which she describes as &#8220;An easy way to determine the biggest movers and shakers [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2010/11/who-else-wants-your-niche-3-things-you-must-know-to-assess-your-competition/&amp;title=WHO+ELSE+WANTS+YOUR+NICHE%3F+3+Things+You+Must+Know+to+Assess+Your+Competition&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>Here&#8217;s a link to a helpful piece from Susan Friedman, CSP, @tradeshowcoach describing what&#8217;s key to know in assessing your competition even if it seems pretty comfortably yours now.</p>
<p>One of her recommendations includes the use of Alexa [found at www.alexa.com], which she describes as &#8220;An easy way to determine the biggest movers and shakers is to head over to <a href="http://www.alexa.com/siteinfo" target="_blank">Alexa</a> and enter in your  keywords. Alexa enables you to see an in-depth view of what your competitors are up to,  based on the rating of popularity that they are enjoying through individual site  visits. They also offer the ability to view analytic data about specific sites,  including the countries from which sites’ main traffic sources come from and  number of other sites linking in. It’s an extremely powerful tool that you don’t  need to pay for!&#8221;</p>
<p>Read more by following the link: <a href="http://bit.ly/a1UU6M">http://bit.ly/a1UU6M</a></p>

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		<title>New Facebook Privacy Concerns per Facebook Guru @MariSmith</title>
		<link>http://www.thegordongroupllc.com/2010/10/598/</link>
		<comments>http://www.thegordongroupllc.com/2010/10/598/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 16:55:14 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Blogroll]]></category>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=598</guid>
		<description><![CDATA[http://on.fb.me/c7ZORW Here&#8217;s a snip from her posting with its link to the Web source: What are your thoughts on Facebook being in the major news about privacy breaches&#8230; again??!!! Some of the TOP third party app developers (like Zynga!) are in *breach* of Facebook&#8217;s terms, and Facebook didn&#8217;t know?? Very strange. Our Facebook IDs are [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2010/10/598/&amp;title=New+Facebook+Privacy+Concerns+per+Facebook+Guru+%40MariSmith&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p><span style="color: #000000;"><a href="http://on.fb.me/c7ZORW">http://on.fb.me/c7ZORW</a></span></p>
<p><span style="color: #000000;"><br />
</span></p>
<p><span style="color: #000000;">Here&#8217;s a snip from her posting with its link to the Web source: </span></p>
<h6><span style="color: #000000;">What are your thoughts on Facebook being in the major news about  privacy breaches&#8230; again??!!! Some of the TOP third party app  developers (like Zynga!) are in *breach* of Facebook&#8217;s terms, and  Facebook didn&#8217;t know?? Very strange. Our Facebook IDs are being passed  to giant ad networks, but Facebook say it&#8217;s no big deal really cuz  anyone can find out our unique IDs anyway, regardless of privacy  settings. Fair enough. But something is just not right.</span></h6>
<div>
<div><span style="color: #000000;"><a rel="nofollow" tabindex="-1" href="http://www.huffingtonpost.com/2010/10/18/facebook-apps-privacy-bre_n_766107.html?ref=nf&amp;src=sp" target="_blank"><img src="http://external.ak.fbcdn.net/safe_image.php?d=1f380a7454c3b9780f3a01976f312209&amp;w=90&amp;h=90&amp;url=http%3A%2F%2Fi.huffpost.com%2Fgen%2F210186%2Fthumbs%2Fs-FACEBOOK-APPS-PRIVACY-BREACH-large.jpg" alt="" /></a></span></p>
<div>
<div><span style="color: #000000;"><strong><a rel="nofollow" href="http://www.huffingtonpost.com/2010/10/18/facebook-apps-privacy-bre_n_766107.html?ref=fb&amp;src=sp" target="_blank">Facebook Privacy Breach: Users&#8217; Info Leaked To Advertising, Tracking Firms (REPORT)</a></strong></span></div>
<p><span style="color: #000000;"><a rel="nofollow" href="http://www.huffingtonpost.com/" target="_blank">www.huffingtonpost.com</a></span></p>
<div><span style="color: #000000;">‎(AP/HUFFINGTON  POST) NEW YORK &#8212; The Wall Street Journal is reporting that 10 popular  Facebook applications have been transmitting users&#8217; personal identifying  information to dozens of advertising and Internet tracking companies.  The newspaper said Monday that the breach also includes users who set  a&#8230;</span></div>
</div>
</div>
</div>

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		<title>Are you a victim of &#8220;workweek creep&#8221;?</title>
		<link>http://www.thegordongroupllc.com/2010/09/are-you-a-victim-of-workweek-creep/</link>
		<comments>http://www.thegordongroupllc.com/2010/09/are-you-a-victim-of-workweek-creep/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 22:05:22 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=594</guid>
		<description><![CDATA[It&#8217;s always interesting to get the day&#8217;s word (sometimes it&#8217;s a phrase) of the day from the extremely diverse Urban Dictionary. Today&#8217;s seems particularly apropos for a holiday as many of us may find ourselves working on a day that is supposed to be a day off from labors and appreciation of the labors of [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2010/09/are-you-a-victim-of-workweek-creep/&amp;title=Are+you+a+victim+of+%22workweek+creep%22%3F&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p><span style="color: #000000;"><strong>It&#8217;s always interesting to get the day&#8217;s word (sometimes it&#8217;s a phrase) of the day from the extremely diverse Urban Dictionary. Today&#8217;s seems particularly apropos for a holiday as many of us may find ourselves working on a day that is supposed to be a day off from labors and appreciation of the labors of others. For those of us in the communications realm, I actually recommend you check out any words or phrases you may have any question about on the <a href="http://www.urbandictionary.com">www.urbandictionary.com</a> site as you may be surprised at some of the street/urban meanings for things you thought were pretty innocuous!<br />
</strong></span></p>
<p><span style="color: #000000;"><strong>Here&#8217;s the definition for today:</strong></span></p>
<p><span style="color: #000000;"><strong>&lt;snip&gt;</strong></span></p>
<p><span style="color: #000000;"><strong>September 6: <a href="http://list.urbandictionary.com/t/10901554/65873591/33550/0/">workweek creep </a></strong></span></p>
<p><span style="color: #000000;"><strong>1) Constant connectivity via your smartphone and computer blurs the boundaries between your work life and your personal life.</strong></span></p>
<p><span style="color: #000000;"><strong>2) Constant connectivity at work via e-mail &amp; chat, results in so many interruptions that you cannot get blocks of time to do any thinking, resulting in you catching up on your work at home on nights and weekends.</strong></span></p>
<p><span style="color: #000000;"><strong>&lt;end snip&gt;</strong></span></p>

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		<title>Seth Godin on &#8220;Fear of Shipping&#8221; ~ Not wanting to make a fool of yourself or exposing yourself to criticism</title>
		<link>http://www.thegordongroupllc.com/2010/06/seth-godin-on-fear-of-shipping-not-wanting-to-make-a-fool-of-yourself-or-exposing-yourself-to-criticism/</link>
		<comments>http://www.thegordongroupllc.com/2010/06/seth-godin-on-fear-of-shipping-not-wanting-to-make-a-fool-of-yourself-or-exposing-yourself-to-criticism/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:55:56 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=524</guid>
		<description><![CDATA[Here&#8217;s an insightful post from the legendary Seth Godin on Fear of Shipping whether it&#8217;s launching a product or sending an e-mail. Here&#8217;s a snip; you can click through on the link to read the rest: &#8220;Shipping is fraught with risk and danger. Every time you raise your hand, send an email, launch a product [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2010/06/seth-godin-on-fear-of-shipping-not-wanting-to-make-a-fool-of-yourself-or-exposing-yourself-to-criticism/&amp;title=Seth+Godin+on+%22Fear+of+Shipping%22+%7E+Not+wanting+to+make+a+fool+of+yourself+or+exposing+yourself+to+criticism&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>Here&#8217;s an insightful post from the legendary Seth Godin on Fear of Shipping whether it&#8217;s launching a product or sending an e-mail. Here&#8217;s a snip; you can click through on the link to read the rest:</p>
<p>&#8220;Shipping is fraught with risk and danger. Every time you raise your hand, send an email, launch a product or make a suggestion, you&#8217;re exposing yourself to criticism. Not just criticism, but the negative consequences that come with wasting money, annoying someone in power or making a fool of yourself. It&#8217;s no wonder we&#8217;re afraid to ship.&#8221;</p>
<p>This honest assessment addresses a phenomenon that is almost paralyzing to many people both in business and in their personal lives. And I&#8217;m guessing it accounts for a lot of procrastination because once you actually follow through and act you ARE exposed. If you don&#8217;t &#8220;finish the job&#8221; and put it or your product out there you may avoid criticism or being vulnerable, but the odds are slim to none that you&#8217;ll accomplish your objectives OR even have a chance of staying on track for your business plan.<a href="http://bit.ly/9z9N0q"></p>

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		<title>The phenomenon of &#8220;pop-up restaurants&#8221; redefines what a restaurant is~Great Ruth Reichl piece</title>
		<link>http://www.thegordongroupllc.com/2010/05/the-phenomenon-of-pop-up-restaurants-redefines-what-a-restaurant-isgreat-ruth-reichl-piece/</link>
		<comments>http://www.thegordongroupllc.com/2010/05/the-phenomenon-of-pop-up-restaurants-redefines-what-a-restaurant-isgreat-ruth-reichl-piece/#comments</comments>
		<pubDate>Fri, 21 May 2010 17:40:31 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=504</guid>
		<description><![CDATA[The legendary Ruth Reichl recently wrote a great post entitled &#8220;The Meaning of Ludo&#8217;s&#8221; in which she talks about her experience with the sought-after LudoBites, which transcends the typical excitement associated with a new dining opportunity as it has no fixed location. As the theater and romance of restaurants has always intrigued me and working [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2010/05/the-phenomenon-of-pop-up-restaurants-redefines-what-a-restaurant-isgreat-ruth-reichl-piece/&amp;title=The+phenomenon+of+%22pop-up+restaurants%22+redefines+what+a+restaurant+is%7EGreat+Ruth+Reichl+piece&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>The legendary Ruth Reichl recently wrote a great post entitled &#8220;The Meaning of Ludo&#8217;s&#8221; in which she talks about her experience with the sought-after LudoBites, which transcends the typical excitement associated with a new dining opportunity as it has no fixed location. As the theater and romance of restaurants has always intrigued me and working with clients in the foodservice industry has long been a love of mine, this entirely different perspective on what makes a restaurant a &#8220;go-to&#8221; has a new level of intrigue. </p>
<p>The success of LudoBites shows that it is often not just about the decor, the setting, the food, table linens, service&#8211;as this restaurant picks new locations and on the night Reichl visited it was inhabiting what she described as &#8220;a little sandwich shop in a grungy part of town &#8211; it is the ultimate statement about the supremacy of food over ambiance.&#8221; Read more here: <a href="http://bit.ly/axcDht "></p>

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		<title>Helpful Twitter tool and other great resources through Verizon, LinkedIn, Perry Marshall, and others!</title>
		<link>http://www.thegordongroupllc.com/2010/05/helpful-twitter-tool-and-other-great-resources-through-verizon-perry-marshall-and-others/</link>
		<comments>http://www.thegordongroupllc.com/2010/05/helpful-twitter-tool-and-other-great-resources-through-verizon-perry-marshall-and-others/#comments</comments>
		<pubDate>Fri, 14 May 2010 03:16:55 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[Michael Stelzner]]></category>
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		<category><![CDATA[Social Media Success Summit]]></category>
		<category><![CDATA[Social Media Success Summit 2010]]></category>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=498</guid>
		<description><![CDATA[Just a quick note as heavily enmeshed in Michael Stelzner&#8217;s Social Media Examiner Social Media Success Summit 2010 #SMSS10&#8230; One of the participants in the group&#8217;s LinkedIn discussion board mentioned having had great success with www.friendorfollow.com in the spirit of reciprocity! There have been so many excellent Webinars and teleconferences lately&#8211;some free and some not&#8211;but [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2010/05/helpful-twitter-tool-and-other-great-resources-through-verizon-perry-marshall-and-others/&amp;title=Helpful+Twitter+tool+and+other+great+resources+through+Verizon%2C+LinkedIn%2C+Perry+Marshall%2C+and+others%21&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>Just a quick note as heavily enmeshed in Michael Stelzner&#8217;s Social Media Examiner Social Media Success Summit 2010 #SMSS10&#8230; One of the participants in the group&#8217;s LinkedIn discussion board mentioned having had great success with <a href="http://www.friendorfollow.com">www.friendorfollow.com</a> in the spirit of reciprocity! There have been so many excellent Webinars and teleconferences lately&#8211;some free and some not&#8211;but the overall caliber of the presenters and the content has been fabulous. </p>
<p>The power of LinkedIn to connect with fellow professionals, prospective clients, employers, and so much more is impressive, and there&#8217;s always more to learn! By the way, there is an active and intriguing group of professional women on LinkedIn under the group name ForbesWoman&#8211;very proactive and interested in learning about and supporting each other. And, Verizon&#8217;s Small Business Center has had a series of Webinars as well as a forum. Guy Kawasaki just presented last week with some new tools for managing and finding pertinent information to your areas of interest. Perry Marshall has also offered some thorough and helpful content on AdWords. Webinars such as these are a great way for reaffirming your role as a thought leader in your areas of expertise and for building relationships (and mailing lists!). Thanks to all of you who &#8220;get it&#8221; that giving and sharing your knowledge benefits all of us while enhancing credibility and engendering appreciation! : &#8211; ) </p>

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		<title>&#8220;Like&#8221; replaces &#8220;Become a Fan&#8221; for Facebook pages as of today (4/26/10)~Potentially impacts marketing-material copy, too</title>
		<link>http://www.thegordongroupllc.com/2010/04/like-replaces-become-a-fan-for-facebook-pages-as-of-today-42610potentially-impacts-marketing-material-copy-too/</link>
		<comments>http://www.thegordongroupllc.com/2010/04/like-replaces-become-a-fan-for-facebook-pages-as-of-today-42610potentially-impacts-marketing-material-copy-too/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 14:23:28 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=457</guid>
		<description><![CDATA[According to Facebook, &#8220;Starting today people will be able to connect with your Page by clicking “Like” rather than “Become a Fan.” We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site.&#8221; Please note that this may also impact the language in some [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2010/04/like-replaces-become-a-fan-for-facebook-pages-as-of-today-42610potentially-impacts-marketing-material-copy-too/&amp;title=%22Like%22+replaces+%22Become+a+Fan%22+for+Facebook+pages+as+of+today+%284%2F26%2F10%29%7EPotentially+impacts+marketing-material+copy%2C+too&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>According to Facebook, &#8220;Starting today people will be able to connect with your Page by clicking “Like” rather than “Become a Fan.” We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site.&#8221;</p>
<p>Please note that this may also impact the language in some of your marketing materials where you may have invited prospective followers to become &#8220;Fans.&#8221;</p>

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		<title>Ode to a tin ear&#8230; how language gets mangled (cringeworthy misheard song lyrics, malaprops, and more!)</title>
		<link>http://www.thegordongroupllc.com/2010/04/ode-to-a-tin-ear-how-language-gets-mangled-cringeworthy-malaprops-and-more/</link>
		<comments>http://www.thegordongroupllc.com/2010/04/ode-to-a-tin-ear-how-language-gets-mangled-cringeworthy-malaprops-and-more/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 14:43:12 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Blogroll]]></category>
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		<guid isPermaLink="false">http://www.thegordongroupllc.com/?p=431</guid>
		<description><![CDATA[I just read a great piece from Rob Reinalda at Ragan.com on how language gets mangled with some tips for how to avoid making such errors: http://bit.ly/dk3wae Sometimes it&#8217;s just that people don&#8217;t hear the word right in the first place, and Reinalda advises that &#8220;Questioning meaning can help you avoid misusing ‘familiar’ terms.&#8221; One [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_light-green" style="float: right;margin-left: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://www.thegordongroupllc.com/2010/04/ode-to-a-tin-ear-how-language-gets-mangled-cringeworthy-malaprops-and-more/&amp;title=Ode+to+a+tin+ear...+how+language+gets+mangled+%28cringeworthy+misheard+song+lyrics%2C+malaprops%2C+and+more%21%29&amp;theme=light-green&amp;nick=nancytgordon&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div><p>I just read a great piece from Rob Reinalda at Ragan.com on how language gets mangled with some tips for how to avoid making such errors: <a href="http://bit.ly/dk3wae">http://bit.ly/dk3wae</a> Sometimes it&#8217;s just that people don&#8217;t hear the word right in the first place, and Reinalda advises that &#8220;Questioning meaning can help you avoid misusing ‘familiar’ terms.&#8221; One of his examples is the <em>unword </em>&#8220;supposably.&#8221; </p>
<p>A first cousin to this syndrome is the butchering of song lyrics, sometimes with funny or embarrassing results especially when sung exuberantly by a music lover who didn&#8217;t quite get the words the way they were intended. You can check some of those out at <a href="http://www.kissthisguy.com/">http://www.kissthisguy.com/</a>, the Archive of Misheard Lyrics, which designates some as the funniest or most absurd of the week while showing what the lyrics really were. Even the the national anthem has gotten contorted into some intriguing or just-plain-funny takes on it. Reinalda&#8217;s piece touches on those mangled words and phrases&#8211;many of which we start to associate with certain individuals. Most of us DO have some language blind spots. And, with a little &#8220;need more coffee&#8221; digression here, I think many of us have typing blind spots, too. Do you ever find that there are some words that your fingers just want to type with transposed letters? I used to find that I&#8217;d type &#8220;teh&#8221; instead of &#8220;the&#8221;? <em>What IS that about, anyway, and why do these seem to be so different for each person?</em> We&#8217;re told that we can take solace from knowing that it happens to incredibly gifted writers and journalists frequently, too. At least technology is helping us out a bit on the typing front, as you can set up your custom dictionary in Word to autocorrect common mistakes you know you&#8217;re making, though&#8211;such as my &#8220;teh&#8221; typing foible!</p>
<p>Feel free to post your thoughts on other tin-ear language mistakes you&#8217;ve heard (and don&#8217;t hesitate to share if you have any fat-fingered typing mistakes that you keep having to deal with, too!). When you hear them, do you tend to just let them go or do you ever correct the speaker especially if it&#8217;s a professional colleague or friend who you may really wish to help? There are definitely some alligators in that water as it&#8217;s a sensitive subject even if you&#8217;re intending to be proactive. </p>

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