Archive for the ‘Twitter’ Category
SOCIAL MEDIA AS A PR TOOL…
April 14, 2011
There are some interesting insights that apply not only to journalists but also to corporate communicators in this post found today at www.edit30.com. The piece cites “Texas Watchdog writer and blogger” Lynn Walsh’s guidelines for coaching journalists on how to use social media in developing news stories then states that the guidelines have a mirror image that is valuable for communications professionals looking the other direction, pitching the media. (If the link no longer goes straight to the post, you can likely use the search box to access it by typing in the name SOCIAL MEDIA AS A PR TOOL.)
Intriguing list of top social media books for 2010
December 29, 2010
Social media is rapidly evolving for sure, and I found this listing of the top 15 social media books for 2010 from Neal Schaffer at WindMill Networking to have some interesting suggestions. While he claims that he typically won’t include books from his list from the previous year, he did include five that were on the 2009 list as they’ve been substantively revised or updated. Schaffer states that “2011 should see a continuation of this as well as an emphasis on metrics, business to business (B2B) social media marketing, the continued growth of location-based services, and a growing interest and investment into mobile social media integration. Not to mention the ever-growing importance of social strategy.”
His site indicates he’s been featured in The Wall Street Journal as well as a number of other well-known media, so it may be worth checking out for some new reads! http://windmillnetworking.com/blog/----escape_autolink_uri:a3bc73abc8264ab1bcedadcd39aa4032----
Best wishes for a fabulously prosperous and happy 2011!
Posted in Advertising, B2B Marketing, Blogroll, Branding, Communications, Facebook, marketing, Messaging, Social Media, Social Networking, Twitter, Web Content | 
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Helpful Twitter tool and other great resources through Verizon, LinkedIn, Perry Marshall, and others!
May 13, 2010
Just a quick note as heavily enmeshed in Michael Stelzner’s Social Media Examiner Social Media Success Summit 2010 #SMSS10… One of the participants in the group’s LinkedIn discussion board mentioned having had great success with www.friendorfollow.com in the spirit of reciprocity! There have been so many excellent Webinars and teleconferences lately–some free and some not–but the overall caliber of the presenters and the content has been fabulous.
The power of LinkedIn to connect with fellow professionals, prospective clients, employers, and so much more is impressive, and there’s always more to learn! By the way, there is an active and intriguing group of professional women on LinkedIn under the group name ForbesWoman–very proactive and interested in learning about and supporting each other. And, Verizon’s Small Business Center has had a series of Webinars as well as a forum. Guy Kawasaki just presented last week with some new tools for managing and finding pertinent information to your areas of interest. Perry Marshall has also offered some thorough and helpful content on AdWords. Webinars such as these are a great way for reaffirming your role as a thought leader in your areas of expertise and for building relationships (and mailing lists!). Thanks to all of you who “get it” that giving and sharing your knowledge benefits all of us while enhancing credibility and engendering appreciation! : – )
Thursday, April 15, is the last day for the half-price, online Social Media Success Summit 2010 tickets (and they’ve added $797 of social media ebooks and other giveaways!). And, because it’s all online, you can access the content later if you have to miss a session!
April 12, 2010
Thursday, 4/15, is the last day to secure an early-bird, half-off rate seat at the online Social Media Success Summit 2010 (which includes the legendary Guy Kawasaki as the keynote presenter!). See http://bit.ly/bFrZ9w The event organizers have now added an additional $797 worth of giveaways for those who register by Thursday in addition to the 50% discount. These include high-value videos courses, e-books, and classes that the summit presenters actually sell in their own successful businesses. You can also get a free gift entitled “How to Grow and Engage an Audience on Twitter” (valued at $42) just for checking out the summit.
More than 1,100 of your peers have already signed up, including GE, Intel, Staples, Electronic Arts, Lowes, Eastman Kodak, NCR, Harvard Business School, Thomson Reuters, Liberty Mutual, American Express, and hundreds of smaller businesses.
I signed up for this as soon as I found out about it, and the two free introductory Webinars some of the same experts presented were extraordinary. As I already participated in one of founder Michael Stelzner’s other online summits and found that it far, far exceeded expectations, I’m genuinely thrilled about this one! This summit is ideal for creatives and client-side participants who want (or need!) to learn more from the world’s top experts about social media for now and in the future—and the cool thing is that if you can’t log in to participate for any of the sessions, the content will be available to you online.
Here are some of the topics the summit sessions will cover:
* Effective ways to market your company with Facebook, Twitter, LinkedIn, YouTube, social bookmarking sites, mobile marketing, and more
* How to track and measure the return on investment for social media programs
* A step-by-step method for creating a smart social media marketing plan
* How to build a loyal social media following
* How to bring more customers into your local business with social media techniques
Go here to see all the sessions http://bit.ly/bFrZ9w
At last year’s summit, 97 percent of attendees said they’d recommend the event to a friend AND attend again! That’s quite an endorsement.
Registrants are also eligible to start participating right away in the special LinkedIn group to start sharing ideas right away. Here’s more info: Social Media Success Summit 2010 http://bit.ly/bFrZ9w is the web’s largest online social media conference. Twenty-four social media gurus will reveal the secrets of their success at Social Media Success Summit 2010. The all-star lineup of presenters includes bestselling authors Guy Kawasaki (Art of the Start), Chris Brogan (Social Media 101), Darren Rowse (ProBlogger), Mari Smith (Facebook Marketing), Greg Jarboe (YouTube and Video Marketing), Kim Dushinski (Mobile Marketing Handbook) and Lewis Howes (LinkedWorking: Generating Success on LinkedIn). You’ll also hear from social media pros at companies such as Home Depot, Best Buy, Whole Foods, Domino’s Pizza, Edelman PR, Foursquare, and Groupon. They’ll tell how they use social media tactics to help THEIR organizations beat the competition.
Check the bios on these folks here: http://bit.ly/bFrZ9w
Posted in Advertising, Blogroll, Communications, Copywriting, Facebook, Foodservice, Foursquare, Groupon, Guy Kawasaki, LinkedIn, marketing, Messaging, Michael Stelzner, Public Relations, Restaurant Industry, Social Media, Social Media Success Summit, Social Media Success Summit 2010, Social Networking, Twitter, Web Content, Webinars, YouTube |
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Here’s a link to some incredible free social media marketing content, 12 Social Media Secrets From the World’s Top Superstars
April 6, 2010
Here’s a link to some fabulous (FREE!) content from some of the world’s top social media pros with the first six included below.
It’s no secret that social media marketing is the most powerful business-building tool on the planet. Now any business can directly reach customers, anytime and anyplace. To take your social media marketing to the max, here are hot social media tips direct from 12 of the top industry masters. You’re going to want to model their priceless advice whether seeking to do it all yourself or hire a pro to assist with ensuring your content is well worded and properly proofed!
#1: Engage Your Facebook Fans With Questions
“Discussions are the currency of Facebook. When your fans engage, your fan page comes up in their feed regularly. A great way to get your fans active is to end each status update with a question. You can add your own comments to get the ball rolling. Do your best to respond to fan questions as promptly as possible to keep the discussion alive.” Mari Smith, author of Facebook Marketing
Asking engaging questions gets your fans involved, as seen on this fan page.
#2: “Listen” to Know What to “Say”
“The way to make a connection is to talk about what people want to hear. No-cost and low-cost listening tools help you ‘grow bigger ears’ and then apply what you’ve learned from listening to improve your sales, your service or your future products. That’s the single most important thing you can do with social media tools. Free tools: blogsearch.google.com and icerocket.com. Fee-based tools: radian6.com and scoutlabs.com.” Chris Brogan, author of Social Media 101
IceRocket allows you to track blogs, Twitter and other social media sites for activity based on any date range.
#3: Use Video to Turn Company Mistakes Into Gold
“Even customer service errors present a powerful relationship opportunity. Create a 2-minute video apology, post it on Viddler and tweet about it as a real-time response. Give thanks, admit the mistake, apologize, and then WOW your customer to turn the situation around.” Ramon De Leon, Operating partner of a six-store Domino’s Pizza franchise
Watch as Ramon De Leon uses video to turn a company error into a golden customer opportunity.
#4: Leverage YouTube’s Keyword Power
“In February 2010, Americans conducted 9.9 billion ‘expanded search queries’ on Google, 3.6 billion on YouTube, and 2.5 billion on Yahoo! But YouTube users are searching for video content, so they’re less likely to look for something to buy on YouTube than they are on Google. That’s why I use YouTube keyword tool to get new keyword ideas instead of the Google AdWords keyword tool. Use your keyword discoveries to optimize your video pages for YouTube users.” Greg Jarboe, author of YouTube and Video Marketing: An Hour a Day
The YouTube keyword tool allows you to capture YouTube users with popular search terms.
#5: Promote SMS Campaigns on Facebook and Twitter
“One hundred million users access Facebook from their mobile phones. So you want to be promoting your text campaigns there and on Twitter. Send messages that encourage people to text your keyword and sign up for your mobile coupon or get on your alert list. Example: ‘For weekly mobile marketing tips Text KIMDUSHINSKI to 95495. Message & Data Rates May Apply.’” Kim Dushinski, author of Mobile Marketing Handbook
#6: Be Your Own Secret Shopper
“Want to know what people are saying about your brand or about the products you sell? Use search.twitter.com and type in the word ‘wish’ in front of your brand name or product. You’ll be surprised!” John Bernier, manager of social media marketing for Best Buy
Using search.twitter.com, you can easily find what your customers want, for free.
Click through to for the rest!
