Archive for the ‘Social Networking’ Category

Here’s a great piece on offering value in B2B sales from social-selling rock star @jill_rowley:

Want to know how the best salespeople do it? We asked a range of sales experts—including Salesforce’s network of talented guest authors, influencers, and our own sales employees — for their best sales tips. We then rounded up these genius tips in a new e-book, 100 Sales Tips for 2016. We asked sales experts for their #1 sales tip. Here’s what they said in this @Salesforce Blog post

Just part of the piece is here… click through to read more. Jill Rowley’s commentary in the screen capture below (“It’s not just who you know, but what you know about who you know. Use social networks like LinkedIn and Twitter to learn about your buyers’ interests, skills, experience, common connections, shared groups, education, and circle of influence.” Jill Rowley, Social Selling Evangelist & Startup Advisor in case it’s a bit tough to see) is more important than ever if you’re genuinely going to provide value in a customized, consultative way to prospects and customers.

Jill Rowley and Salesforce Blog B2B Sales Tips


Free LinkedIn Webinar Tuesday, 2/22, from a true LinkedIn pro, Networking Coach Jan Vermeiren

Great, FREE Webinar from one of the world’s premier LinkedIn experts, Jan Vermieren: How to REALLY Use LinkedIn Tuesday, 2/22/11, at 1:30 p.m. MST

Jan Vermieren is recognized around the world AND by LinkedIn as one of the premier experts, and he is hosting another free Webinar Tuesday, February 22. Please double-check as the Webinar schedule features some in English and some in Dutch–the English seems a bit easier to follow in Boise. Times posted are European times–so this Tuesday’s is at 1:30 p.m., MST, on February 22, 2011, but please double check.

I was so impressed with his seminar last year that I bought his book three minutes into it and feature it on the Resources page of my own Website as it’s such a great book even for professionals who are new to LinkedIn. He has more-updated info on his site. I highly recommend this even to people who are fairly familiar with and effective with LinkedIn. The calendar link follows and here’s the description of the free Webinar:

Many people still wonder what to do with LinkedIn. That’s why I wrote How to REALLY use LinkedIn and publish updates (at no cost) about it on a regular basis. Since the information in the book is so important and especially in these times where many people are looking for a new job, new customers, new employees and ways to do their job faster, I gladly share my knowledge through web seminars, also at no cost.

You can access this Web.

Free Blogging Webinar Tuesday, 1/18/11, from Michael Stelzner and two other social-media gurus!

There is a free Webinar 1/18/11 at 1 p.m. EST entitled 9 Companies Doing Blogging Right and What You Need to Know with Rick Calvert, Dave Cynkin, and Michael Stelzner. You can sign up here–and even if you won’t be available at the time of the Webinar–they’ll provide you with the link to the content.

This no-obligation Webinar is a precursor to their 2011 Blogging Success Summit–but it’s open to everyone with some great content regardless of whether you opt in for the full summit. I’ve participated in one of Stelzner’s other Summits–the Social Media Summit–and it featured some of the world’s top experts and users and also granted you access to an incredibly proactive community of fellow participants through their special LinkedIn group.

Intriguing list of top social media books for 2010

Social media is rapidly evolving for sure, and I found this listing of the top 15 social media books for 2010 from Neal Schaffer at WindMill Networking to have some interesting suggestions. While he claims that he typically won’t include books from his list from the previous year, he did include five that were on the 2009 list as they’ve been substantively revised or updated. Schaffer states that “2011 should see a continuation of this as well as an emphasis on metrics, business to business (B2B) social media marketing, the continued growth of location-based services, and a growing interest and investment into mobile social media integration. Not to mention the ever-growing importance of social strategy.”

His site indicates he’s been featured in The Wall Street Journal as well as a number of other well-known media, so it may be worth checking out for some new reads!

Best wishes for a fabulously prosperous and happy 2011!

WHO ELSE WANTS YOUR NICHE? 3 Things You Must Know to Assess Your Competition

Here’s a link to a helpful piece from Susan Friedman, CSP, @tradeshowcoach describing what’s key to know in assessing your competition even if it seems pretty comfortably yours now.

One of her recommendations includes the use of Alexa [found at], which she describes as “An easy way to determine the biggest movers and shakers is to head over to Alexa and enter in your keywords. Alexa enables you to see an in-depth view of what your competitors are up to, based on the rating of popularity that they are enjoying through individual site visits. They also offer the ability to view analytic data about specific sites, including the countries from which sites’ main traffic sources come from and number of other sites linking in. It’s an extremely powerful tool that you don’t need to pay for!”

Read more by following the link:

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