Archive for the ‘Public Relations’ Category

Start the new year right with better communications. Check out PR Daily’s list of the top 25 grammar and language mistakes to be sure you’re not committing any of those infractions! http://www.prdaily.com/Main/Articles/10475.aspx

Some of my favorite words ended up on this list of 15 “Unusual Words That Make Writers Swoon” featured in this PR Daily piece: (You can click the post title for the article link…)

There are some interesting insights that apply not only to journalists but also to corporate communicators in this post found today at www.edit30.com. The piece cites “Texas Watchdog writer and blogger” Lynn Walsh’s guidelines for coaching journalists on how to use social media in developing news stories then states that the guidelines have a mirror image that is valuable for communications professionals looking the other direction, pitching the media. (If the link no longer goes straight to the post, you can likely use the search box to access it by typing in the name SOCIAL MEDIA AS A PR TOOL.)

There is a free Webinar 1/18/11 at 1 p.m. EST entitled 9 Companies Doing Blogging Right and What You Need to Know with Rick Calvert, Dave Cynkin, and Michael Stelzner. You can sign up here–and even if you won’t be available at the time of the Webinar–they’ll provide you with the link to the content.

This no-obligation Webinar is a precursor to their 2011 Blogging Success Summit–but it’s open to everyone with some great content regardless of whether you opt in for the full summit. I’ve participated in one of Stelzner’s other Summits–the Social Media Summit–and it featured some of the world’s top experts and users and also granted you access to an incredibly proactive community of fellow participants through their special LinkedIn group.

Here’s a link to a helpful piece from Susan Friedman, CSP, @tradeshowcoach describing what’s key to know in assessing your competition even if it seems pretty comfortably yours now.

One of her recommendations includes the use of Alexa [found at www.alexa.com], which she describes as “An easy way to determine the biggest movers and shakers is to head over to Alexa and enter in your keywords. Alexa enables you to see an in-depth view of what your competitors are up to, based on the rating of popularity that they are enjoying through individual site visits. They also offer the ability to view analytic data about specific sites, including the countries from which sites’ main traffic sources come from and number of other sites linking in. It’s an extremely powerful tool that you don’t need to pay for!”

Read more by following the link: http://bit.ly/a1UU6M