Archive for the ‘marketing’ Category

Sometimes a word may not look quite right because there’s more than one accepted version…

…but be sure you know which style guide you, your company, or your client is using as even though there may be two “officially” accepted versions as noted in this article http://www.dailywritingtips.com/20-words-with-more-than-one-spelling/ it may not be right for your project.

For example, that article indicates that “acknowledgment” and “acknowledgement” are both acceptable but many people would think that the second one had an error. It’s worth double-checking as it may not be consistent with the style that has been used in the past and one of the golden rules of grammar and style is to be consistent–even if you’re consistently “wrong” based upon a specific style you’ve adopted.

We’ve heard it–but now here’s an infographic and data citing texting really can hurt grammar!

This piece offers greater substantiation for the often-heard claim that texting is having impact on grammar and style usage of those who text.
Here’s a deeper look at the effects and possible ramifications, including an infographic and data from PR Daily: http://www.prdaily.com/Main/Articles/14519.aspx#

Granted, it IS harder and more cumbersome to try to punctuate properly when texting even if using a fairly intuitive interface, such as talk to text, word completion, etc., for the actual words themselves–but per this article (and others) the legacy that has been created by all of this convenience and sometimes even laziness is a more accepting attitude about poorly constructed communications… It’s not always true that “they’ll know what I meant”!

A great article from PR Daily… tips for avoiding low-hanging jargon!

http://www.prdaily.com/Main/Articles/13932.aspx

Welcome to the 9th Annual National Punctuation Day!

Welcome to the 9th annual National Punctuation Day! According to organizers, the holiday “celebrates the lowly comma, correctly used quotes, and other proper uses of periods, semicolons, and the ever-mysterious ellipsis.”

There’s even a punctuation challenge. Click here for more info! http://www.nationalpunctuationday.com/

LinkedIn Answers As a Resource…

This is a GREAT piece on how to use LinkedIn Answers. Though it was originally published in 2010–it’s still valid, and Social Media Explorer’s Jason Falls (@JasonFalls) cites that “LinkedIn Answers is probably one of the most effective, yet underused ways to build credibility and generate qualified leads using social media”–and many social media gurus agree as it’s also a way to reinforce your expertise and pay it forward in the areas in which you specialize. It’s not just about business development, for sure, though it’s definitely an asset for those in sales. http://www.socialmediaexplorer.com/social-media-marketing/how-to-make-linkedin-answers-part-of-your-routine/

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