Archive for the ‘Copywriting’ Category
Here’s Advanced Performance Institute founder Bernard Marr’s list of 30 phrases to NOT use at work, including “move the needle,” “dive deeper,” or go after low-hanging fruit” http://linkd.in/1djCS8N
…but be sure you know which style guide you, your company, or your client is using as even though there may be two “officially” accepted versions as noted in this article http://www.dailywritingtips.com/20-words-with-more-than-one-spelling/ it may not be right for your project.
For example, that article indicates that “acknowledgment” and “acknowledgement” are both acceptable but many people would think that the second one had an error. It’s worth double-checking as it may not be consistent with the style that has been used in the past and one of the golden rules of grammar and style is to be consistent–even if you’re consistently “wrong” based upon a specific style you’ve adopted.
This piece offers greater substantiation for the often-heard claim that texting is having impact on grammar and style usage of those who text.
Here’s a deeper look at the effects and possible ramifications, including an infographic and data from PR Daily: http://www.prdaily.com/Main/Articles/14519.aspx#
Granted, it IS harder and more cumbersome to try to punctuate properly when texting even if using a fairly intuitive interface, such as talk to text, word completion, etc., for the actual words themselves–but per this article (and others) the legacy that has been created by all of this convenience and sometimes even laziness is a more accepting attitude about poorly constructed communications… It’s not always true that “they’ll know what I meant”!
Welcome to the 9th annual National Punctuation Day! According to organizers, the holiday “celebrates the lowly comma, correctly used quotes, and other proper uses of periods, semicolons, and the ever-mysterious ellipsis.”
There’s even a punctuation challenge. Click here for more info! http://www.nationalpunctuationday.com/