Archive for the ‘Branding’ Category

Welcome to 2018… home of the “youthquake”

Just a quick update to celebrate 2018 and share with you some words and terms that have become official, courtesy of Oxford Dictionaries. See more here: http://bit.ly/2CF4ZCw

With all of the stress and craziness and general buzz and busy most of us are contending with, using language correctly when we seek to connect with each other can be a real asset, so may the (word) Force be with you.

And, while you’re at it in our quest for ways to keep your language fresh and current, see more new additions from 2017 here: http://bit.ly/2Oxford

WDYT? (See the second link above for what that’s all about.)

This is kind of a fun one… “Where is the speaker from?”–Try the regional dialect quiz from PBS

Try the regional dialect quiz from PBS: http://www.pbs.org/speak/seatosea/americanvarieties/map/map.html

30 Phrases NOT to use at Work! (You’re bound to recognize most of these…)

Here’s Advanced Performance Institute founder Bernard Marr’s list of 30 phrases to NOT use at work, including “move the needle,” “dive deeper,” or go after low-hanging fruit” http://linkd.in/1djCS8N

Sometimes a word may not look quite right because there’s more than one accepted version…

…but be sure you know which style guide you, your company, or your client is using as even though there may be two “officially” accepted versions as noted in this article http://www.dailywritingtips.com/20-words-with-more-than-one-spelling/ it may not be right for your project.

For example, that article indicates that “acknowledgment” and “acknowledgement” are both acceptable but many people would think that the second one had an error. It’s worth double-checking as it may not be consistent with the style that has been used in the past and one of the golden rules of grammar and style is to be consistent–even if you’re consistently “wrong” based upon a specific style you’ve adopted.

A great article from PR Daily… tips for avoiding low-hanging jargon!

http://www.prdaily.com/Main/Articles/13932.aspx

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