Archive for the ‘Advertising’ Category

Great, FREE Webinar from one of the world’s premier LinkedIn experts, Jan Vermieren: How to REALLY Use LinkedIn Tuesday, 2/22/11, at 1:30 p.m. MST

Jan Vermieren is recognized around the world AND by LinkedIn as one of the premier experts, and he is hosting another free Webinar Tuesday, February 22. Please double-check as the Webinar schedule features some in English and some in Dutch–the English seems a bit easier to follow in Boise. Times posted are European times–so this Tuesday’s is at 1:30 p.m., MST, on February 22, 2011, but please double check.

I was so impressed with his seminar last year that I bought his book three minutes into it and feature it on the Resources page of my own Website as it’s such a great book even for professionals who are new to LinkedIn. He has more-updated info on his site. I highly recommend this even to people who are fairly familiar with and effective with LinkedIn. The calendar link follows and here’s the description of the free Webinar:

Many people still wonder what to do with LinkedIn. That’s why I wrote How to REALLY use LinkedIn and publish updates (at no cost) about it on a regular basis. Since the information in the book is so important and especially in these times where many people are looking for a new job, new customers, new employees and ways to do their job faster, I gladly share my knowledge through web seminars, also at no cost.

You can access this Web.

There is a free Webinar 1/18/11 at 1 p.m. EST entitled 9 Companies Doing Blogging Right and What You Need to Know with Rick Calvert, Dave Cynkin, and Michael Stelzner. You can sign up here–and even if you won’t be available at the time of the Webinar–they’ll provide you with the link to the content.

This no-obligation Webinar is a precursor to their 2011 Blogging Success Summit–but it’s open to everyone with some great content regardless of whether you opt in for the full summit. I’ve participated in one of Stelzner’s other Summits–the Social Media Summit–and it featured some of the world’s top experts and users and also granted you access to an incredibly proactive community of fellow participants through their special LinkedIn group.

Social media is rapidly evolving for sure, and I found this listing of the top 15 social media books for 2010 from Neal Schaffer at WindMill Networking to have some interesting suggestions. While he claims that he typically won’t include books from his list from the previous year, he did include five that were on the 2009 list as they’ve been substantively revised or updated. Schaffer states that “2011 should see a continuation of this as well as an emphasis on metrics, business to business (B2B) social media marketing, the continued growth of location-based services, and a growing interest and investment into mobile social media integration. Not to mention the ever-growing importance of social strategy.”

His site indicates he’s been featured in The Wall Street Journal as well as a number of other well-known media, so it may be worth checking out for some new reads! http://windmillnetworking.com/blog/----escape_autolink_uri:a3bc73abc8264ab1bcedadcd39aa4032----

Best wishes for a fabulously prosperous and happy 2011!

Here’s a link to a helpful piece from Susan Friedman, CSP, @tradeshowcoach describing what’s key to know in assessing your competition even if it seems pretty comfortably yours now.

One of her recommendations includes the use of Alexa [found at www.alexa.com], which she describes as “An easy way to determine the biggest movers and shakers is to head over to Alexa and enter in your keywords. Alexa enables you to see an in-depth view of what your competitors are up to, based on the rating of popularity that they are enjoying through individual site visits. They also offer the ability to view analytic data about specific sites, including the countries from which sites’ main traffic sources come from and number of other sites linking in. It’s an extremely powerful tool that you don’t need to pay for!”

Read more by following the link: http://bit.ly/a1UU6M

It’s always interesting to get the day’s word (sometimes it’s a phrase) of the day from the extremely diverse Urban Dictionary. Today’s seems particularly apropos for a holiday as many of us may find ourselves working on a day that is supposed to be a day off from labors and appreciation of the labors of others. For those of us in the communications realm, I actually recommend you check out any words or phrases you may have any question about on the www.urbandictionary.com site as you may be surprised at some of the street/urban meanings for things you thought were pretty innocuous!

Here’s the definition for today:

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September 6: workweek creep

1) Constant connectivity via your smartphone and computer blurs the boundaries between your work life and your personal life.

2) Constant connectivity at work via e-mail & chat, results in so many interruptions that you cannot get blocks of time to do any thinking, resulting in you catching up on your work at home on nights and weekends.

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