Archive for the ‘Advertising’ Category

The Nation’s Restaurant News Menu Trends & Directions conference for restaurateurs and foodservice manufacturers will feature menu trends expert, Nancy Kruse for the annual “State of the Plate” address. Kruse is slated to “serve up a full plate of menu trend data, insights on breakout foods and flavors, innovative use of ingredients and ethnicity and day part strategies that are guaranteed to influence your future menu plans.”

The conference, which will be in Grapevine, Texas, on September 27 and 28 at the Gaylord Texan, is described as a “menu-focused, research-driven event and a must-attend for chefs, menu development and marketing executives in all industry segments, including culinary, food and beverage professionals, as well as purchasing, quality assurance and brand development executives.”

Click through via the same http://nrn.com/event/menutrends link for other industry insights, including nutrition, restaurant business info, and much more.

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Great, FREE Webinar from one of the world’s premier LinkedIn experts, Jan Vermieren: How to REALLY Use LinkedIn Tuesday, 2/22/11, at 1:30 p.m. MST

Jan Vermieren is recognized around the world AND by LinkedIn as one of the premier experts, and he is hosting another free Webinar Tuesday, February 22. Please double-check as the Webinar schedule features some in English and some in Dutch–the English seems a bit easier to follow in Boise. Times posted are European times–so this Tuesday’s is at 1:30 p.m., MST, on February 22, 2011, but please double check.

I was so impressed with his seminar last year that I bought his book three minutes into it and feature it on the Resources page of my own Website as it’s such a great book even for professionals who are new to LinkedIn. He has more-updated info on his site. I highly recommend this even to people who are fairly familiar with and effective with LinkedIn. The calendar link follows and here’s the description of the free Webinar:

Many people still wonder what to do with LinkedIn. That’s why I wrote How to REALLY use LinkedIn and publish updates (at no cost) about it on a regular basis. Since the information in the book is so important and especially in these times where many people are looking for a new job, new customers, new employees and ways to do their job faster, I gladly share my knowledge through web seminars, also at no cost.

You can access this Web.

There is a free Webinar 1/18/11 at 1 p.m. EST entitled 9 Companies Doing Blogging Right and What You Need to Know with Rick Calvert, Dave Cynkin, and Michael Stelzner. You can sign up here–and even if you won’t be available at the time of the Webinar–they’ll provide you with the link to the content.

This no-obligation Webinar is a precursor to their 2011 Blogging Success Summit–but it’s open to everyone with some great content regardless of whether you opt in for the full summit. I’ve participated in one of Stelzner’s other Summits–the Social Media Summit–and it featured some of the world’s top experts and users and also granted you access to an incredibly proactive community of fellow participants through their special LinkedIn group.

Social media is rapidly evolving for sure, and I found this listing of the top 15 social media books for 2010 from Neal Schaffer at WindMill Networking to have some interesting suggestions. While he claims that he typically won’t include books from his list from the previous year, he did include five that were on the 2009 list as they’ve been substantively revised or updated. Schaffer states that “2011 should see a continuation of this as well as an emphasis on metrics, business to business (B2B) social media marketing, the continued growth of location-based services, and a growing interest and investment into mobile social media integration. Not to mention the ever-growing importance of social strategy.”

His site indicates he’s been featured in The Wall Street Journal as well as a number of other well-known media, so it may be worth checking out for some new reads! http://windmillnetworking.com/blog/----escape_autolink_uri:a3bc73abc8264ab1bcedadcd39aa4032----

Best wishes for a fabulously prosperous and happy 2011!