The Gordon Group, LLC » Advertising

It’s okay if you’re disinterested… (That may not mean what you think it does!)

Nancy — Tue, 31 Jan 2012 22:42:27 +0000

I know it may seem like an odd hobby, but–for me–finding lists on the Web or in trade/specialty publications of misused words and terms is something I love to see. So, here’s PR Daily‘s list of “10 Words That Might Not Mean What you Think They Do,” which includes the real meaning of “disinterested.” It’s actually not the uncaring, uninterested insult many people think it is. It merely means “neutral, unbiased.” Aside from the legal implications of disinterested parties, sometimes we all need someone who is disinterested to provide some objective input!

http://www.prdaily.com/Main/Articles/10698.aspx

The top 25 grammar and language mistakes from PR Daily… something to pique (not peak!) your interest!

Nancy — Thu, 05 Jan 2012 17:22:25 +0000

Start the new year right with better communications. Check out PR Daily’s list of the top 25 grammar and language mistakes to be sure you’re not committing any of those infractions! http://www.prdaily.com/Main/Articles/10475.aspx

15 Words That Make Writers Swoon (From PR Daily)

Nancy — Wed, 14 Dec 2011 18:08:36 +0000

Some of my favorite words ended up on this list of 15 “Unusual Words That Make Writers Swoon” featured in this PR Daily piece: (You can click the post title for the article link…)

From PR Daily: Put that jargon to good use: play “Word Quest”!

Nancy — Wed, 26 Oct 2011 16:10:55 +0000

From PR Daily: Put that jargon to good use: play “Word Quest” in your next meeting! http://www.prdaily.com/Main/Articles/9866.aspx

Of course, it’s generally best to AVOID using jargon when talking to people outside your specialty area, but this lets you have some fun with it when you’re not at risk of making your listener (or reader) feel uninformed!

Free Social Media Solution Kit…

Nancy — Thu, 08 Sep 2011 02:06:06 +0000

Check out this link to a free social media analytics kit… http://measure.coremetrics.com/corem/getform/reg/voice-social-wp?wp=wp-social&cm_mmc=voice-social-wp-_-email-_-Coremetrics-_-2011-09-07&cm_mmca1=link&cm_em

The kit includes these intriguing components:

1) A Framework for Social Analytics – Altimeter Group., August 2011

2) 2011: Now Social Media Marketing Gets Tough – Forrester Research Inc.

3) Master Social Media Marketing Measurement… plus Coremetrics Social™ Data Sheet

NATION’S RESTAURANT NEWS MENU TRENDS & DIRECTIONS CONFERENCE

Nancy — Fri, 10 Jun 2011 18:05:14 +0000

The Nation’s Restaurant News Menu Trends & Directions conference for restaurateurs and foodservice manufacturers will feature menu trends expert, Nancy Kruse for the annual “State of the Plate” address. Kruse is slated to “serve up a full plate of menu trend data, insights on breakout foods and flavors, innovative use of ingredients and ethnicity and day part strategies that are guaranteed to influence your future menu plans.”

The conference, which will be in Grapevine, Texas, on September 27 and 28 at the Gaylord Texan, is described as a “menu-focused, research-driven event and a must-attend for chefs, menu development and marketing executives in all industry segments, including culinary, food and beverage professionals, as well as purchasing, quality assurance and brand development executives.”

Click through via the same http://nrn.com/event/menutrends link for other industry insights, including nutrition, restaurant business info, and much more.

7 Takeaways on Strategy, Creativity, and Innovation from 2011 TED~With thoughts on getting “creatively crazy”

Nancy — Tue, 15 Mar 2011 01:20:02 +0000

Just came across this piece from Mike Brown @brainzooming on from 2011 TED #TEDxKC 7 Takeaways on Strategy, Creativity, and Innovation

One takeaway concept of particular interest is that: “Imagination, the interplay between logic and intuition, and the ability to formulate a hypothetical world view are vital to discovery” especially in context with the item Brown cites just after, which helps explain why we may be more creative or free to express sometimes outside-the-lines ideas more than we might in other situations: “Aaron O’Connell pointed out we behave differently when we’re in an elevator by ourselves vs. when someone else is with us. We all know we get a lot crazier when nobody else is an elevator with us. But while we act differently when no one is watching, increasingly we’re subject to being watched much more of the time. To get creatively crazy, it’s important to figure out ways to avoid whatever “cameras” thwart your wild mental (and other types of) abandon.”

Free LinkedIn Webinar Tuesday, 2/22, from a true LinkedIn pro, Networking Coach Jan Vermeiren

Nancy — Mon, 21 Feb 2011 01:51:33 +0000

Great, FREE Webinar from one of the world’s premier LinkedIn experts, Jan Vermieren: How to REALLY Use LinkedIn Tuesday, 2/22/11, at 1:30 p.m. MST

Jan Vermieren is recognized around the world AND by LinkedIn as one of the premier experts, and he is hosting another free Webinar Tuesday, February 22. Please double-check as the Webinar schedule features some in English and some in Dutch–the English seems a bit easier to follow in Boise. Times posted are European times–so this Tuesday’s is at 1:30 p.m., MST, on February 22, 2011, but please double check.

I was so impressed with his seminar last year that I bought his book three minutes into it and feature it on the Resources page of my own Website as it’s such a great book even for professionals who are new to LinkedIn. He has more-updated info on his site. I highly recommend this even to people who are fairly familiar with and effective with LinkedIn. The calendar link follows and here’s the description of the free Webinar:

Many people still wonder what to do with LinkedIn. That’s why I wrote How to REALLY use LinkedIn and publish updates (at no cost) about it on a regular basis. Since the information in the book is so important and especially in these times where many people are looking for a new job, new customers, new employees and ways to do their job faster, I gladly share my knowledge through web seminars, also at no cost.

You can access this Web.

Free Blogging Webinar Tuesday, 1/18/11, from Michael Stelzner and two other social-media gurus!

Nancy — Mon, 17 Jan 2011 23:23:57 +0000

There is a free Webinar 1/18/11 at 1 p.m. EST entitled 9 Companies Doing Blogging Right and What You Need to Know with Rick Calvert, Dave Cynkin, and Michael Stelzner. You can sign up here–and even if you won’t be available at the time of the Webinar–they’ll provide you with the link to the content.

This no-obligation Webinar is a precursor to their 2011 Blogging Success Summit–but it’s open to everyone with some great content regardless of whether you opt in for the full summit. I’ve participated in one of Stelzner’s other Summits–the Social Media Summit–and it featured some of the world’s top experts and users and also granted you access to an incredibly proactive community of fellow participants through their special LinkedIn group.

Intriguing list of top social media books for 2010

Nancy — Wed, 29 Dec 2010 14:46:55 +0000

Social media is rapidly evolving for sure, and I found this listing of the top 15 social media books for 2010 from Neal Schaffer at WindMill Networking to have some interesting suggestions. While he claims that he typically won’t include books from his list from the previous year, he did include five that were on the 2009 list as they’ve been substantively revised or updated. Schaffer states that “2011 should see a continuation of this as well as an emphasis on metrics, business to business (B2B) social media marketing, the continued growth of location-based services, and a growing interest and investment into mobile social media integration. Not to mention the ever-growing importance of social strategy.”

His site indicates he’s been featured in The Wall Street Journal as well as a number of other well-known media, so it may be worth checking out for some new reads! http://windmillnetworking.com/blog/----escape_autolink_uri:a3bc73abc8264ab1bcedadcd39aa4032----

Best wishes for a fabulously prosperous and happy 2011!