Archive for the ‘Advertising’ Category

I know it may seem like an odd hobby, but–for me–finding lists on the Web or in trade/specialty publications of misused words and terms is something I love to see. So, here’s PR Daily‘s list of “10 Words That Might Not Mean What you Think They Do,” which includes the real meaning of “disinterested.” It’s actually not the uncaring, uninterested insult many people think it is. It merely means “neutral, unbiased.” Aside from the legal implications of disinterested parties, sometimes we all need someone who is disinterested to provide some objective input!

http://www.prdaily.com/Main/Articles/10698.aspx

Start the new year right with better communications. Check out PR Daily’s list of the top 25 grammar and language mistakes to be sure you’re not committing any of those infractions! http://www.prdaily.com/Main/Articles/10475.aspx

Some of my favorite words ended up on this list of 15 “Unusual Words That Make Writers Swoon” featured in this PR Daily piece: (You can click the post title for the article link…)

From PR Daily: Put that jargon to good use: play “Word Quest” in your next meeting! http://www.prdaily.com/Main/Articles/9866.aspx

Of course, it’s generally best to AVOID using jargon when talking to people outside your specialty area, but this lets you have some fun with it when you’re not at risk of making your listener (or reader) feel uninformed!

Check out this link to a free social media analytics kit… http://measure.coremetrics.com/corem/getform/reg/voice-social-wp?wp=wp-social&cm_mmc=voice-social-wp-_-email-_-Coremetrics-_-2011-09-07&cm_mmca1=link&cm_em

The kit includes these intriguing components:

1) A Framework for Social Analytics – Altimeter Group., August 2011

2) 2011: Now Social Media Marketing Gets Tough – Forrester Research Inc.

3) Master Social Media Marketing Measurement… plus Coremetrics Social™ Data Sheet