SOCIAL MEDIA AS A PR TOOL…

There are some interesting insights that apply not only to journalists but also to corporate communicators in this post found today at www.edit30.com. The piece cites “Texas Watchdog writer and blogger” Lynn Walsh’s guidelines for coaching journalists on how to use social media in developing news stories then states that the guidelines have a mirror image that is valuable for communications professionals looking the other direction, pitching the media. (If the link no longer goes straight to the post, you can likely use the search box to access it by typing in the name SOCIAL MEDIA AS A PR TOOL.)

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