WHO ELSE WANTS YOUR NICHE? 3 Things You Must Know to Assess Your Competition

Here’s a link to a helpful piece from Susan Friedman, CSP, @tradeshowcoach describing what’s key to know in assessing your competition even if it seems pretty comfortably yours now.

One of her recommendations includes the use of Alexa [found at www.alexa.com], which she describes as “An easy way to determine the biggest movers and shakers is to head over to Alexa and enter in your keywords. Alexa enables you to see an in-depth view of what your competitors are up to, based on the rating of popularity that they are enjoying through individual site visits. They also offer the ability to view analytic data about specific sites, including the countries from which sites’ main traffic sources come from and number of other sites linking in. It’s an extremely powerful tool that you don’t need to pay for!”

Read more by following the link: http://bit.ly/a1UU6M

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