Don’t try to boil the ocean… An interesting communications-content grid from

Here’s a link to an interesting content grid/graphic from
It illustrates both centralized and decentralized communications and categorizes them by whether they create/contribute to awareness or consideration while also identifying type, channel, two-way channel, or data rich.  As with all communications about your product or service, it’s critical to be clear about not only your objective but the means and language you use to convey it so that you’re differentiating yourself and using language and messaging that is appropriate for your prospective clients. And, as always, remember it’s not just about the words–it’s also spelling them right and punctuating them correctly, too, so you don’t disable your message regardless of the channel!

Eloqua’s Grand Guide premise is simple: Don’t try to boil the ocean. Instead, help marketers overcome one challenge at a time.

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