Seth Godin on “Fear of Shipping” ~ Not wanting to make a fool of yourself or exposing yourself to criticism

Here’s an insightful post from the legendary Seth Godin on Fear of Shipping whether it’s launching a product or sending an e-mail. Here’s a snip; you can click through on the link to read the rest:

“Shipping is fraught with risk and danger. Every time you raise your hand, send an email, launch a product or make a suggestion, you’re exposing yourself to criticism. Not just criticism, but the negative consequences that come with wasting money, annoying someone in power or making a fool of yourself. It’s no wonder we’re afraid to ship.”

This honest assessment addresses a phenomenon that is almost paralyzing to many people both in business and in their personal lives. And I’m guessing it accounts for a lot of procrastination because once you actually follow through and act you ARE exposed. If you don’t “finish the job” and put it or your product out there you may avoid criticism or being vulnerable, but the odds are slim to none that you’ll accomplish your objectives OR even have a chance of staying on track for your business plan.

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