The phenomenon of “pop-up restaurants” redefines what a restaurant is~Great Ruth Reichl piece

The legendary Ruth Reichl recently wrote a great post entitled “The Meaning of Ludo’s” in which she talks about her experience with the sought-after LudoBites, which transcends the typical excitement associated with a new dining opportunity as it has no fixed location. As the theater and romance of restaurants has always intrigued me and working with clients in the foodservice industry has long been a love of mine, this entirely different perspective on what makes a restaurant a “go-to” has a new level of intrigue.

The success of LudoBites shows that it is often not just about the decor, the setting, the food, table linens, service–as this restaurant picks new locations and on the night Reichl visited it was inhabiting what she described as “a little sandwich shop in a grungy part of town – it is the ultimate statement about the supremacy of food over ambiance.” Read more here:

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