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The Gordon Group, LLC | Here's a link to some incredible free social media marketing content, 12 Social Media Secrets From the World's Top Superstars

Here’s a link to some incredible free social media marketing content, 12 Social Media Secrets From the World’s Top Superstars

Here’s a link to some fabulous (FREE!) content from some of the world’s top social media pros with the first six included below.

It’s no secret that social media marketing is the most powerful business-building tool on the planet. Now any business can directly reach customers, anytime and anyplace. To take your social media marketing to the max, here are hot social media tips direct from 12 of the top industry masters. You’re going to want to model their priceless advice whether seeking to do it all yourself or hire a pro to assist with ensuring your content is well worded and properly proofed!

#1: Engage Your Facebook Fans With Questions
“Discussions are the currency of Facebook. When your fans engage, your fan page comes up in their feed regularly. A great way to get your fans active is to end each status update with a question. You can add your own comments to get the ball rolling. Do your best to respond to fan questions as promptly as possible to keep the discussion alive.” Mari Smith, author of Facebook Marketing

Asking engaging questions gets your fans involved, as seen on this fan page.

#2: “Listen” to Know What to “Say”
“The way to make a connection is to talk about what people want to hear. No-cost and low-cost listening tools help you ‘grow bigger ears’ and then apply what you’ve learned from listening to improve your sales, your service or your future products. That’s the single most important thing you can do with social media tools. Free tools: blogsearch.google.com and icerocket.com. Fee-based tools: radian6.com and scoutlabs.com.” Chris Brogan, author of Social Media 101

IceRocket allows you to track blogs, Twitter and other social media sites for activity based on any date range.
#3: Use Video to Turn Company Mistakes Into Gold
“Even customer service errors present a powerful relationship opportunity. Create a 2-minute video apology, post it on Viddler and tweet about it as a real-time response. Give thanks, admit the mistake, apologize, and then WOW your customer to turn the situation around.” Ramon De Leon, Operating partner of a six-store Domino’s Pizza franchise

Watch as Ramon De Leon uses video to turn a company error into a golden customer opportunity.
#4: Leverage YouTube’s Keyword Power
“In February 2010, Americans conducted 9.9 billion ‘expanded search queries’ on Google, 3.6 billion on YouTube, and 2.5 billion on Yahoo! But YouTube users are searching for video content, so they’re less likely to look for something to buy on YouTube than they are on Google. That’s why I use YouTube keyword tool to get new keyword ideas instead of the Google AdWords keyword tool. Use your keyword discoveries to optimize your video pages for YouTube users.” Greg Jarboe, author of YouTube and Video Marketing: An Hour a Day

The YouTube keyword tool allows you to capture YouTube users with popular search terms.
#5: Promote SMS Campaigns on Facebook and Twitter
“One hundred million users access Facebook from their mobile phones. So you want to be promoting your text campaigns there and on Twitter. Send messages that encourage people to text your keyword and sign up for your mobile coupon or get on your alert list. Example: ‘For weekly mobile marketing tips Text KIMDUSHINSKI to 95495. Message & Data Rates May Apply.'” Kim Dushinski, author of Mobile Marketing Handbook
#6: Be Your Own Secret Shopper
“Want to know what people are saying about your brand or about the products you sell? Use search.twitter.com and type in the word ‘wish’ in front of your brand name or product. You’ll be surprised!” John Bernier, manager of social media marketing for Best Buy

Using search.twitter.com, you can easily find what your customers want, for free.

Click through to for the rest!

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